Use of cookies in our e-environment

MyFitness websites and e-environment use cookie technology. The use of cookies is necessary to ensure compliance with the obligations regulated by the regulatory enactments, to guarantee the quality of the services described in the agreement, to provide more customized and convenient services, and to receive your consent for marketing purposes.

Cookies are small text files that are uploaded and stored on a user’s computer via an e-environment server. Each time a user enters the e-environment, the user sends the cookie information back to our server, and the server can identify the user by verifying the cookie sent by the client. Cookies have different purposes and lifespans.

Some cookies are called “session cookies” and they expire as soon as the user closes the web browser. Other cookies are called “permanent cookies” and are stored for a certain period. Upon revisiting a website, the user’s web browser reads all the permanent cookies and delivers information to the website or unit that sent the relevant cookie to the user.

The uploading of cookies can also be disabled in the browser settings. However, you should be aware that in some cases this may slow down the browsing of the website or reduce the functionality of certain web pages or restrict access to those web pages.

The cookies we use can be divided into several categories.

• Strictly necessary cookies. Strictly necessary cookies help make the website usable by enabling basic features such as page navigation and access to secure parts of the website. This website cannot function properly without these cookies.
• Preference cookies. Preference cookies allow a website to remember information that changes the operation or appearance of the website, for example, the language you choose or the region where you are located.
• Statistics cookies. Statistics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously. Myfitness.lv uses Google Inc.’s Google Analytics, which uses cookies stored on your computer to analyze how you use the website. The information generated by these cookies about your use of this website is sent to and stored by Google on servers in the USA. Your IP address will be abbreviated within the European Union or the European Economic Area using IP anonymisation and may only be transferred for processing by Google servers located in the United States. Google uses this information to assess your use of the website, compile reports on the website activity for website operators, and provide other services related to website activity and internet usage. In no event will Google associate the IP address received here with any other information held by Google. Google may provide this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.
• Marketing cookies. Marketing cookies are used to track visitors to various websites. The purpose is to show ads that are relevant and captivating to the specific user and thus more valuable to publishers and third-party advertisers.

We may combine information received from cookies with information from other sources, such as the services used.

Our website may contain links to third-party websites, products, and services, as well as social media extensions (e.g., Facebook plugins, Google Analytics) for marketing and statistical purposes. Third-party services or third-party applications on our websites are subject to the third-party privacy policy. We encourage you to read the privacy practices of such entities.

The following is a detailed list of the cookies we use